Your firm is great at what it does. You just need more of the right conversations.
We build your outbound engine — ICP research, targeted lists, cold email campaigns — and book qualified meetings directly on your calendar. You show up and close.
No pitch deck. No pressure. Just a conversation about your pipeline.
Firmwise average campaign performance
98%+
email deliverability
5%+
response rate
5+
meetings guaranteed per pilot
4 weeks
from kickoff to first meetings
3–4 emails
average sequence to book a call
Month-to-month
no contracts, cancel anytime
How we turn cold emails into qualified meetings for your firm
We leverage research-driven targeting and proven cold email campaigns to engage your ideal decision-makers, pushing qualified opportunities directly to your calendar.
Research & Build
We deep-dive into your ideal customers, competitors, and market signals. Then we build verified prospect lists of real decision-makers and set up dedicated sending infrastructure with warmup to keep you out of spam.
Launch & Test
We write high-converting cold email sequences using prospect-specific research and personalization tailored to each buyer segment. A/B tests and smart follow-ups run from day one with real-time monitoring.
Optimize & Refine
Every week we analyze what's working to sharpen your messaging. New angles tested, targeting tightened, underperformers cut. This constant iteration means your campaigns get stronger with every send.
Book & Brief
When qualified prospects respond, you get our proven playbooks to turn interest into revenue. We handle the conversation, book meetings on your calendar, and brief you before every call so you walk in prepared.
The only thing you should be doing yourself is closing deals.
We deliver better results by handling everything else: prospect research, proven copywriting, advanced targeting, and private infrastructure that scales.
Response rate
Others
<1%
Firmwise
5%+
Deliverability
Others
48%
Firmwise
98%+
Time to first meetings
Others
30+ days
Firmwise
4 weeks
Tools you manage
Others
10+ subscriptions
Firmwise
1 service
Support
Others
DIY or ticketing
Firmwise
Dedicated team
Contract length
Others
3–6 months
Firmwise
Month-to-month
Who We Work With
Built for professional services firms. Not SaaS. Not everyone.
IT Managed Service Providers
You solve IT problems for your clients. We solve the pipeline problem for you. We put you in front of SMB owners and IT directors who need managed services — timed to when they're actively looking.
B2B Staffing & Recruiting Agencies
Your recruiters fill roles. We fill your client pipeline. We point outbound at client acquisition, reaching HR directors and hiring managers at companies that are actively staffing up.
B2B Consultancies & Agencies
You deliver the work. We deliver the clients. Whether you're in marketing, management, IT consulting, or any specialized B2B service — if your growth depends on winning new accounts, we build the pipeline to make it predictable.
Accounting & Financial Services Firms
Your expertise keeps clients for years. We make sure new ones keep coming. We reach business owners and CFOs who need advisory, tax, or fractional finance support — before they ask their network for a referral.
Don’t see your industry? If you’re a professional services firm that grew on referrals and needs a predictable pipeline, we should talk.
How It Works
From kickoff to meetings on your calendar in 4 weeks.
Every engagement follows the same proven process. Here’s exactly what happens after you say go.
We start by understanding your business, your buyers, and what makes them respond — not with a generic intake form, but with a real conversation.
- Map your ideal customer profile — company size, industry, titles, trigger events, pain points
- Analyze your existing clients to identify patterns in who converts and why
- Review your positioning, competitors, and what makes your firm different
- Define campaign angles — the reasons a prospect should talk to you right now
We build your prospect lists from scratch. No purchased databases. Every contact is researched and verified against your ICP.
- Identify decision-makers matching your ICP using multiple data sources
- Verify email addresses, titles, company details, and relevance
- Enrich contacts with company signals — recent hires, funding, expansions
- Segment lists by persona, geography, company size, or campaign angle
- Clean against your existing client list and do-not-contact list
We build dedicated sending infrastructure from scratch. Your primary domain is never touched.
- Register and configure secondary sending domains
- Set up and authenticate mailboxes (SPF, DKIM, DMARC)
- Gradual warmup — 10-20 emails/day, ramping to full volume over 14 days
- Monitor domain health, sender reputation, and inbox placement
We write every message based on your ICP research and prospect data. No templates. Then we launch, test, and optimize.
- Write email sequences tailored to each buyer segment (3–4 email cadence)
- Personalize using prospect-specific research and trigger signals
- A/B test subject lines, opening hooks, CTAs, and send timing
- Launch with controlled ramp-up to protect deliverability
- Monitor and adjust engagement metrics in real-time
When prospects reply, we handle everything — qualifying responses, managing objections, and booking meetings directly on your calendar. You just show up.
- Every reply is handled within one business day
- Qualify responses against your ICP criteria
- Manage objections and nurture warm leads
- Book meetings directly on your calendar with prospect briefings
- Calendar invite includes who they are, what triggered the reply, and talking points
Pricing
Simple pricing. No setup fees. No lock-in.
Transparent because we have nothing to hide.
The Pilot
4–6 weeks · One-time · Prove the system works
One ICP, one campaign, real results. We build the engine, launch the campaign, handle responses, and book meetings on your calendar — so you can evaluate with data, not promises.
- ICP research & campaign strategy
- 1,000+ researched, verified prospects
- Dedicated sending infrastructure
- Custom email sequences, A/B tested
- Full response handling & appointment setting
- All data, lists, and playbooks are yours
Guarantee: 5 qualified meetings or we keep working at no cost.
Growth
Month-to-month · Cancel anytime · 14 days’ notice
Ongoing campaigns that scale with your market. More prospects, more segments, more meetings — we grow the engine as fast as you need.
- Everything in the Pilot, ongoing
- 2,000+ prospects contacted per month
- Multiple campaigns — expand segments as needed
- Full response handling & appointment setting
- Weekly performance reports
- Monthly strategy calls (bi-weekly at higher volumes)
Target: 6–10+ qualified meetings per month, scaling with volume.
Hiring an in-house SDR costs $55–$70K in year one — salary, tools, ramp time, management overhead. They take 3–6 months to become productive. Average tenure: 14 months. Our pilot is $2,500. Retainer starts at $3,500/mo. Cancel whenever you want.
The Difference
Built around everything outreach agencies get wrong.
Your data
Most agencies
They keep your lists, domains, and data. Switching means starting over.
Firmwise
You own everything from day one. Leave anytime, take it all.
Reporting
Most agencies
Open rates and click rates. Vanity metrics.
Firmwise
Meetings booked and pipeline generated. What actually matters.
Commitment
Most agencies
3–6 month contracts. Sometimes 12.
Firmwise
Month-to-month. Cancel with 14 days' notice.
Personalization
Most agencies
{{first_name}} template swaps at scale.
Firmwise
Prospect-specific research. Company context, trigger signals, specific angles.
Your domain
Most agencies
Aggressive sending damages your reputation.
Firmwise
Dedicated infrastructure. Your primary domain is never touched.
Accountability
Most agencies
"Results take time." Long ramp, no guarantees.
Firmwise
5-meeting pilot guarantee. Prove it works before you commit.
When you leave
Most agencies
Good luck getting your data back.
Firmwise
Free handover call. We help your team run the system.
Fair Warning
We’re not for everyone. And we’re fine with that.
If you want to blast 10,000 emails tomorrow.
We build targeted campaigns that protect your reputation. If raw volume with no research is the strategy, there are cheaper options.
If you want the cheapest option.
We're not a $500/month email blaster. If budget is the only factor, we're not the right fit.
If you can't take meetings this month.
We book qualified calls on your calendar. If nobody's available to show up and have the conversation, the pipeline can't convert.
If you expect results in week one.
Infrastructure and warmup take 2 weeks. First meetings land in weeks 4-5. Anyone promising day-one results is cutting corners you'll pay for later.
Still here? Then you’re probably exactly who we built this for.
Our Promises
Guarantees. In writing.
Not vague commitments. Specific promises you can hold us to.
5-Meeting Pilot Guarantee
Your pilot campaign books at least 5 qualified meetings with decision-makers matching your ICP — or we keep working at no additional cost until it does.
Infrastructure Guarantee
Complete outreach infrastructure — domains, authenticated accounts, warmup, monitoring — built within 14 business days. If we miss it, your pilot fee is refunded.
Transparency Guarantee
Real-time access to every metric, every list, every message. If you don't have full visibility at any point, we fix it within 24 hours or pause billing.
Zero Lock-In Promise
Month-to-month. Cancel with 14 days' notice. Take everything with you — lists, data, playbooks. We'll do a handover call to make sure your team can run what we've built.
What “Qualified Meeting” Means
A confirmed calendar booking with a decision-maker who: (1) matches the agreed ICP — title, company size, industry, (2) has agreed to a specific date and time, (3) is aware of what the call is about. “Send me info” replies, auto-replies, and referrals don’t count unless the referred person books. Every meeting comes with a prospect brief so you walk in prepared.
The ROI
The math is simple.
If you’re an MSP
Your average managed services contract: $3,000–$10,000/month. Average client lifetime: 3–5 years. Our Growth plan targets 6–10 qualified meetings per month. Close one deal per quarter and you’re looking at 10x+ ROI. One new client pays for an entire year of Firmwise — and you keep every list, domain, and playbook we built.
If you’re a staffing agency
One permanent placement fee: $15,000–$40,000. A single placement covers 4–11 months of Firmwise. Our Growth plan targets 6–10 meetings per month with HR directors and hiring managers at companies that are actively staffing up. The question isn’t whether you can afford outbound — it’s how many placements you’re leaving on the table without it.
Your next client is out there. They just need a reason to take your call.
Let’s see if Firmwise is the right way to start that conversation.
No pitch deck. No pressure. No commitment.
Or email us directly: team@firmwise.io