Question 1

Do you require a long-term contract?

Accepted Answer

No. Managed Campaigns are month-to-month, cancel with 14 days' notice. The Outbound Launch is a one-time project fee. No lock-in on either.

Question 2

What exactly do you guarantee?

Accepted Answer

Three things in writing: 98%+ inbox placement on every campaign, complete infrastructure built within 14 business days, and campaign performance benchmarks defined together before launch. If we don't hit them within 60 days, we keep optimizing at no additional cost.

Question 3

How is this different from hiring an in-house SDR?

Accepted Answer

An in-house SDR costs $55-70K in year one — salary, tools, ramp time, management overhead. They take 3-6 months to become productive. Average tenure: 14 months. With Firmwise, you're live in 2-3 weeks, you pay a fraction of the cost, and you can walk away anytime with everything we've built.

Question 4

We've tried cold email before and it didn't work. Why would this be different?

Accepted Answer

Most cold email fails due to poor deliverability, generic messaging, or bad targeting. We fix all three with dedicated sending infrastructure, prospect-specific research, and hand-built verified lists matching your exact ICP.

Question 5

Will this damage our domain reputation?

Accepted Answer

No. Your primary domain is never used for outbound. We register and configure separate sending domains with proper SPF, DKIM, and DMARC authentication. If anything goes wrong, your main domain is completely unaffected.

Question 6

How quickly can we expect results?

Accepted Answer

Infrastructure and warmup take about 2 weeks. Campaigns launch in week 2-3. First responses typically start coming in during week 3. Anyone promising day-one results is cutting corners on deliverability.

Question 7

What happens to our data if we cancel?

Accepted Answer

You keep everything — prospect lists, email copy, campaign data, sending domains, playbooks. We also do a free handover call to walk your team through running the system independently.

Questions we hear a lot.