Your buyers aren’t in any database. We know how to find them.
Superintendents, principals, and district administrators don’t exist in Apollo, ZoomInfo, or any standard B2B tool. We built custom sourcing methods to find and verify them — then run campaigns that land in inboxes your competitors can’t reach.
30 minutes. We'll map your K-12 market and show you what's working.
K-12 contacts sourced
Positive responses in one campaign
Inbox placement
Long-term contracts
Why Outbound to Schools Is Different
The contacts your sales team needs don’t exist in any database.
Your buyers are invisible
School decision-makers — superintendents, principals, curriculum directors, procurement leads — aren’t in Apollo, ZoomInfo, Lusha, or any B2B sales tool. Schools are public institutions, not companies. Standard databases don’t index them.
Standard outbound doesn’t work here
Whether you’re running SDRs, buying lists, or trying cold email in-house — the same wall shows up. The contacts aren’t in the tools. Lists you buy are outdated and bounce. Your team spends more time searching than selling.
Hiring an SDR doesn’t fix it
An SDR costs $65K+ in year one. They take 3–6 months to ramp. And even after all that, they still can’t find the contacts. The problem isn’t effort — it’s access.
What We Do Differently
Custom sourcing. Clean inboxes. Campaigns that convert.
Custom K-12 contact sourcing
We pull verified contacts from state education directories, district websites, and public records — sources your sales tools can’t access. Superintendents, principals, curriculum directors, procurement leads, even PTO and PTA contacts for companies that sell through parent channels. Every contact is validated before it enters your campaign.
The clean inbox advantage
School buyers receive a fraction of the cold email that a typical B2B decision-maker gets. Less competition in the inbox means higher open rates, higher reply rates, and more conversations from the same volume. Cold email works better here than almost anywhere else in B2B.
You own everything
Lists, sending infrastructure, sequences, data — it’s all yours from day one. Month-to-month. Cancel with 14 days’ notice. Walk away anytime with everything we built. No lock-in, no hostage data, no surprise fees.
Case Study
National School Supply Provider — New Market Expansion
The Situation
A nationwide provider of school supply kits and apparel programs needed to reach K-12 buyers across the United States. Their target buyers — principals, school administrators, procurement leads, and PTO/PTA contacts — didn’t exist in any database they could buy. Previous list purchases had produced outdated contacts and high bounce rates. They needed a different approach.
What We Did
We started with a pilot targeting 2,500 schools — custom-sourcing verified contacts from state education directories, district websites, and public records. Once the pilot proved the approach worked, we expanded nationwide. Over the first two months, we built a verified contact database of 30,000+ K-12 decision-makers and launched targeted campaign sequences across multiple school segments.
Verified K-12 contacts sourced over 2 months
Schools in initial pilot
Positive responses and growing
Client name anonymized. Results verified. Started with a pilot, scaled on proof. The sourcing methodology and campaign approach transfer directly to any company selling to K-12 schools.
Is This for You
Built for companies that sell to schools.
Software and services companies selling to K-12 schools and school districts — anything that lands on a superintendent’s or principal’s desk.
If your buyers are school decision-makers and one new district contract is worth $10K+, we should talk. If you’re pre-revenue, selling only to individual teachers, or focused exclusively on higher ed — we’re probably not the right fit.
How It Works
From kickoff to warm leads in 3 weeks.
Research & Build
We deep-dive into your K-12 market, identify the right buyer titles and school segments, and custom-source your prospect list. Simultaneously, we set up dedicated sending infrastructure with full authentication and deliverability optimization.
Campaign Launch
We write targeted email sequences based on your offer and your buyers, then launch with A/B testing across subject lines, angles, and CTAs. Every email is plain text, personalized, and designed to start a conversation.
Warm Leads Delivered
When a school decision-maker responds, you get an instant alert with a full prospect brief — who they are, what school or district they represent, what prompted the response, and suggested talking points.
Scale What Works
After the initial campaign, we optimize based on real data — cut underperformers, double down on what’s working, expand to new school segments. Month-to-month, scale up or down as needed.
Pricing
Start with a system. Scale when you’re ready.
Outbound Launch
K-12Your K-12 outbound system, built and launched in 2–3 weeks.
The alternative.
Hiring an SDR to sell into K-12 costs $65–$70K in year one — and they still can’t find the contacts. Your Outbound Launch is $2,500. You’re live in weeks, not months. And you own everything.
Need ongoing campaigns after launch? Managed Campaigns start at $3,400/month. Month-to-month, cancel anytime. See full pricing →
Your buyers are out there. They’re just hard to find.
That’s what we do.